And don’t forget how inundated inboxes become. You may have a great email list, but are your readers actually opening the emails you send? Some of your newsletters may get lost by being tagged as spam, which means some on your list may never even know you’ve tried to reach them. You may be writing the perfect post with the ideal solution that they would do anything for, but if you aren’t top of mind, they won’t think of you for their solutions.Īn RSS feed helps you circumnavigate the issues you face in trying to reach your audience through email newsletters. Without the reminder of your website in their feed, they may forget how much they enjoyed your content. Similarly, an RSS feed helps keep you top of mind in your audience member’s world. When your readers add your website to their RSS feed reader, they’ll have an easy reason for clicking over to see what’s new - your latest post headlines will be right in their reader! Your traffic will increase as your readers easily return to see everything you’ve posted, and you don’t have to worry about losing audience members who are in your target market. And that’s a good thing when you’re hoping to increase traffic to your website. Once they’ve subscribed, they’ll be notified whenever you post new content – it’s that simple.Īs mentioned above, an RSS feed will keep your most devoted readers coming back for more. RSS stands for really simple syndication, and it refers to a script you place on your website that your readers can subscribe to. Having an RSS feed can solve this problem. And that means you’ve lost the perfect reader - the one you’ve been making all this content for in the first place! Your ideal reader may love what they find on your website, but forget where they found it almost immediately.
And when the ideal reader comes along - someone who fits all markers of your target audience - you don’t want to lose them.īut the problem is we’re all so bombarded with content and information from hundreds of sources every day. You work hard to build your audience for your website or blog. If you are wanting to learn how to create an RSS feed for your website or blog, read on! Are you looking for an easy way to create a podcast only RSS feed? If so, check out our blog post here on how to create a RSS feed for your podcast.
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